Title
Walmart Land
Client
Walmart
Year
2022
Info
(Walmart X Roblox)
A fantasy island in the sky, part theme park & part arcade, Walmart Land is where you go to have a blast & get inspired to live better through a continually evolving rotation of games, entertainment, wellness & partnerships.Shaped like our brand spark, each space helps you discover new interests. Our goal is to create a community of discovery & cement our cultural role as a destination for a new generation.
Section
01 | Video
Intro
“Welcome to Walmart Land, where inspiration starts with play.”
A fantasy island in the sky, part theme park & part arcade, Walmart Land is where you go to have a blast & get inspired to live better through a continually evolving rotation of games, entertainment, wellness & partnerships.Shaped like our brand spark, each space helps you discover new interests. Our goal is to create a community of discovery & cement our cultural role as a destination for a new generation.
Section
02 | Look + Feel
Overview
“Natural, but surreal; Futuristic, but inviting; Colorful, but not overwhelming”
Rounded corners + Human spaces
Landscape integrated into buildings
Inviting colorful public space
Section
03 | Central Hub
Description
At the center of our hub will be our Spark Center, a deconstructed futuristic adaptation of a Walmart store. It’s the central place where players go to connect to the other isles, collect their rewards, play fun minigames, socialize, and learn more about the features of this world.
→ What happens in each space
Inside will be a large obstacle course, a checkout challenge, and elements from real Walmart stores as a nod to the brand, in addition to functional elements like a marketplace to redeem tokens for verch.
→ How we move around
This hub space will be fully walkable like a waterfront plaza. The central building will have multiple levels with ramps up to each floor.
(LOOK + FEEL)
Rectangular shapes + departments
Arches + utility outdoorRectangular play spaces + lush fun outdoor + colorful
(KEY FEARURES)
Open Air Indoor/Outdoor
Playing with shapes & geometry
Multi-Level space to explore
Futuristic, but grounded in reality
Section
04 | Electric Island
Description
A fun exciting electric destination for music and entertainment.
(LOOK + FEEL)
Hyper Bogle bold and Blitz script typeface.
Multicolor neon and futuristic industrial.
Sparks always use Bogle + one other typeface.
Section
05 | House of Style
Description
A stylish destination for beauty and fashion.
(LOOK + FEEL)
Backlit type + neon with bright pastel colors.
Stylized Bogle bold + light and Blitz script.
The typeface of Sparks always uses Bogle + one other typeface.
Section
06 | DJ Booth
Description
In this DJ Booth Remix Challenge game, it’s more of a celebration than a competition. Players remix music* and add their own SFX to create something entirely new. And we’ll keep track of the best ones with a Billboard Music style chart of who is getting the most plays by their peers inside this world.
